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Jack Link’s debuts portable snacks, announces leadership team addition

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Jack Link’s is expanding its product line by launching an array of protein-based portable snacks, which incorporate the brand’s classic flavors mixed in with a few untraditional options for consumers.

The new offerings added to the Minong, Wis.-based company’s portfolio include:

Lorissa’s Kitchen Beef Sticks is made from 100% grass-fed beef and is seasoned and slow-smoked without any added nitrates, MSG or gluten. The 1-oz. meat stick will be available in February and comes in three flavors Original, Smokey Sweet and Jalapeño. Each contains 6 grams of protein and will be sold for the suggested retail price of $1.99 per stick.

Jack Link’s Cold Crafted is made with smoked meats and cheese, containing 100% beef and real Wisconsin cheese. The product will come in several varieties, including Smoked Meat Sticks Original, Loaded with Pepper Jack, Loaded with Cheddar Cheese, Beef and Cheese Bites, Smoked Meat Sticks and Cheese and Cheddar and Pepper Jack. Each pack will be sold for the suggested retail price of $3.49 in April when it hits shelves.

Jack Link’s Pork Rinds contains 1 gram of carbohydrates, 8 grams of protein, and will come in two flavors — Applewood BBQ and Sweet & Hot. Each pack will be sold for the suggested retail price of $1.99 in March when it debuts in the chip aisle.

Jack Link’s Multi-Packs contain 10 individually wrapped meat sticks made from 100% premium meat in each box. Hitting shelves in February, the product will debut in three flavors — Original Beef Sticks, Pepperoni Beef Sticks and Turkey Sticks. Each pack will be sold for the suggested retail price of $3.99.

Jack Link’s Steak Strips is made with 100% beef, 8 grams of protein and only 70 calories. The product will be available in two flavors — Original and Teriyaki — and be sold for the suggested retail price of less than $2 when it hits shelves in February.

“At Jack Link’s, we are the protein snacking company. Our teams are dedicated to bringing new consumers to the category through innovative thinking across our portfolio of brands,” T.D. Dixon, Jack Link’s chief marketing officer, said. “Our rapid innovation is really a product of our powerhouse research and development team. Their ability to take an idea and quickly turn it into a great-tasting product is unparalleled in our category.”

The new product launches come on the heels of the company naming Manuel Ortega as the vice president of research and product development. In this role, Ortega will ensure Jack Link’s has the right process and ingredients in place to bring new and existing products to market that deliver consistent quality for consumers, the company said.



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